• Mandom Corp. has kicked off a new campaign, entitled GXYB, targeting worldwide consumers on its Gatsby English-language global website. In the new campaign, the Japanese brand collaborates with the Yasutoko Brothers (Eito and Takeshi), who are half-pipe inline skating world champions. The campaign features video footage of the duo performing half-pipeinline skating moves and the Yasutoko Brothers will also be on Twitter for the brand. In addition, GXYB goods will be given as gifts—such ...